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The Real Apprentice: Project Digital’s Employability Bootcamp

Project Digital is a disruptive, intense and innovative training programme for digital apprentices, provided by industry professionals and delivered to driven individuals looking to get ahead in the industry.

Meet The Teams

Basic Bits: Bridie Chadwick, Reuben Wingfield, Sheridan Wilkinson, Connor Wickham, Lily King
Cocoa Creations: Elly Littler, Carla Birtwistle, Jaimie-Lea Bell, Imogen Campbell, Lizzie Holberry-Goddard
Project Delivery: Milly Higham, Beth Smith, David Winter, Oliver Bolton, Antonia Wynne
ProGainz: Demi-Leigh Donohoe, Marianne Dickens, Gabe Read, Sam Parkinson, Claudia Reyner

What Went Down

The first day of the project digital bootcamp began at Turf Moor, where the teams were created, given icebreaker tasks to partake in and introduced to the challenge. +24 MD, Dave Walker, introduced the week’s challenge, which was to take a £50 budget, create a business and turn the initial budget into as much profit as possible.
Resilience specialist Caroline Dakin gave the apprentices resilience training, focusing on how to look after themselves mentally and physically and how to remain calm during stressful scenarios. After this, +24’s Social Sam delivered a ‘Plan, Do Review’ presentation, which offered vital advice on how to market the teams’ businesses focusing on social media.

The bootcamp’s second day saw the apprentices have to find their own way to a meeting location in Manchester. Many used public transport and this mini-challenge was set as a test of time management and resourcefulness. At the location, Head of Creative at +24, Rike Holden, gave a presentation to the apprentices about logos and branding, particularly colours and font, in preparation for their own business branding. The teams were left to do market research and plan their logos, before having 1-to-1 sessions with Rik, where the logos were discussed and created. The day finished with further free time for the teams to be able to do further market research and create their social media presence.

UK Fast is +24 Marketing’s trusted hosting provider and are a Manchester-based dedicated server solutions provider and Gold Microsoft Partner. The Project Digital apprentices spent their third bootcamp day enjoying a trip to the UK Fast offices, where they were given a tour of the premises, which included an office, gym, pond and bride in the middle of a room, a slide, a cresh, sleeping pods and on-site educators and teachers to support the UK Fast team’s constant education and development. After the tour, the apprentices got to hear the company’s CEO and Marketing Manager speak, before preparing for day 4 by purchasing their products, completing market research and strengthening their business’ social media presence.

On the penultimate day of the bootcamp, the teams set to work selling their products in an attempt to generate the highest profit.
The Basic Bits team spent the day buying and upselling Boohoo samples on a stall at Burnley College to visitors, students and staff. Cocoa Creations sold their home-made hot chocolate stirrers in multiple flavours (white chocolate and raspberry, milk chocolate and honeycomb, milk chocolate and marshmallows and a chocolate vegan alternative) at Business First in aid of Pendleside Hospice and also online. Project Delivery spent their day delivering fast food and cakes to local businesses within the Burnley and Pendle area. ProGainz sold units of supplement boxes to buyers using eBay.

Project Digital’s Employability Bootcamp concluded on the fifth day with presentations and social event. The teams prepared presentations detailing their business and their week on the bootcamp. Before presenting these presentations to an audience of special guests and their peers, the apprentices had the chance to review their resilience over the week with Caroline Dakin in reference to the resilience training they received on the first day of the bootcamp. After each presenting, the teams enjoyed an end-of-week social event with local business people and members of the Project Digital and +24 teams at The Palazzo in Burnley.


Skills Developed

  • Resilience
  • Organisation
  • Creativity
  • Decision-Making
  • Time Managment


What did the apprentices think?

“The project digital bootcamp is a great test of innovation and business acumen, which prepares you for industry and provides you with all the skills needed to be successful.” – Bridie Chadwick, Level 4 Apprentice, Themis

“Bootcamp helped boost my confidence massively, as I got to speak to new people which brought me out of my comfort zone. It also allowed me to think on the spot of new ideas and engage in creating our product.” – Bethany Smith, Level 3 Apprentice

” I really enjoyed meeting all the other apprentices and working within teams to complete the challenge given to us. The bootcamp experience has equipt us to work flexibly with new people, and taught us how to be resilient when facing challenges.” – Elly Fox Littler, Level 4 Apprentice, +24 Marketing


Get in touch with +24 for any of your digital marketing, social media, software or web needs. If you’re an apprentice or an employer interested in becoming involved with Project Digital, why not take a look at their website to find out more?