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Category: Social Media

5 Ways to Spring Clean Your Social Media Strategy

5 Ways to Spring Clean Your Social Media Strategy

The year is around half-way through, and it’s time to review your social media marketing strategy. Reviewing and keeping on top of your marketing and social media marketing strategies is important in staying ahead of your competitors, ensuring growth of followers and expansion of brand

Secret Messages on Twitter?

Secret Messages on Twitter?

Twitter could be adding a new feature, and it’s all about keeping your conversations private. Some users of the Android version of the app have reported that the social media platform is testing end-to-end encrypted direct messages. End-to-end encryption ensures that only the sender and

Facebook’s Facial Recognition Could Help Find Missing People

Facebook’s Facial Recognition Could Help Find Missing People

Facebook’s new facial recognition tool automatically tags people in photos, a tool that despite being branded as ‘unnerving’ by some, is actually being used for good. Missing Persons Action Network (MPAN), an Australian organisation dedicated to helping find missing people, are encouraging Facebook users to

The Power of Stories

The Power of Stories

Snapchat was released in September of 2011, only eleven months after Instagram’s release. In August of 2016, Instagram launched what was labelled as a “Snapchat rip-off” – their own Instagram Stories feature. Since Snapchat’s release, the popularity of the app surged, with 20 million photos

Why You Should Be Using GIFS

Why You Should Be Using GIFS

Gifs are more popular than ever and your social media accounts won’t get much without them. They ‘ve been around for a long time now and you must be familiar with the moving images. Here are different types of Gifs you could use for your

Why You Should Clean Up Your Online History

Why You Should Clean Up Your Online History

Living in the digital age, where most of us have multiple social media accounts across multiple of social networking platforms, it comes as no surprise that we leave a huge digital trail behind us. What we put out online is never gone, and even when

Want To Run A Contest On Facebook? Think Again…

Want To Run A Contest On Facebook? Think Again…

Facebook is constantly changing their terms and conditions for businesses accounts. They seem to be making it more difficult for businesses to be able to use Facebook for marketing purposes. If you aren’t already aware of the difficult changes Facebook has made, read our other

Twitter Has Finally Added A Bookmark Option!

Twitter Has Finally Added A Bookmark Option!

After years of having to direct message yourself tweets you wished to save for later, or resorting to liking tweets to retrieve further down the line, Twitter has, at last, graced us with a bookmark feature! The social media platform made a profit for the first

The Anatomy of a Good Social Media Post

The Anatomy of a Good Social Media Post

Getting social media right in today’s digital age is not just a small aspect of your overall marketing, it’s an important step in helping raise awareness for your brand, attract new customers and clients and make sure you’re keeping ahead of your competitors. Social media

Twitter Could Be Killing Off Mass Tweeting

Twitter Could Be Killing Off Mass Tweeting

Twitter is getting rid of bot-driven mass tweeting, retweeting, following and liking. The actions are usually completing using third-party social media management tools, including Twitter’s own TweetDeck, which will also now be subject to these new restrictions. The new bot purge also stops tweets that